VideoNuze Posts

Connected TVs now account for more ad views in premium video content in the U.S. than any other type of device, according to FreeWheel’s Video Monetization Report for Q1 ’17, which was released at VideoNuze’s 7th annual Online Video Ad Summit in NYC Wednesday morning. Connected TVs, or “OTT devices” as FreeWheel calls them, claimed 32% of ad views in Q1, up 16x from their 2% share just 4 years ago.

In addition, set-top box VOD accounted for another 16% of ad views. Combined with connected TVs’ 32% share, nearly half, or 48% of premium ad views in the U.S. are now occurring in what FreeWheel calls the “new living room.”

continue reading

The 7th annual VideoNuze Online Video Ad Summit is tomorrow, Wednesday, June 14th in NYC. So if you've been wavering about whether to attend, now’s your last chance!

Over 500 industry executives are registered to attend, providing great opportunities to network and meet colleagues. The program includes 43 speakers on 13 different sessions throughout the day. We’ll start off with FreeWheel’s James Rooke presenting brand new data from the company’s Q1 ’17 Video Monetization Report.

Our 2 keynote discussions are with Troy Young, Global President, Hearst Digital Media and Brian Lesser, CEO, GroupM North America. Other sessions include executives from Bloomberg Media, Bonnier, Disney ABC Television, Hill Holliday, Hulu, IAB, Initiative, Mic, NBCU, Publicis Media, Roku, Trusted Media Brands, Turner Broadcasting, The Washington Post, Pfizer, VEVO, Viacom and many others.  

Thanks to our 15 fantastic partners, Title partner FreeWheel; Premier Partners Comcast Technology Solutions, Extreme Reach, Verizon Digital Media Services, VertaMedia and Videology; Headline Partners Beachfront Media, Cedato, SintecMedia, Smart AdServer and Vemba and Branding Partners Brightcove, JW Player, Roku and SpotX. As always, I'm extremely grateful for our partners' generous support!

Join us by registering now!

I’m pleased to present the 374th edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia.

This week we start by digging into Cisco’s Visual Networking Index forecast which both Colin and I covered this week (here and here). As usual, Cisco believes that video will dominate all Internet traffic, but now also sees live as poised to account for 13% of overall video. We explore this and other facets of the forecast.

We then turn our attention to how developers of video apps must have more of a “merchandising mindset” to dynamically customize experiences based on viewers’ preferences and business objectives Colin recently published a white paper on the topic and we discuss some of the highlights as well as the challenges of creating and updating apps across numerous platforms.

Listen in to learn more!
 
Click here to listen to the podcast (24 minutes, 32 seconds)

Click here for previous podcasts

Click here to add the podcast feed to your RSS reader.

The VideoNuze podcast is also available in iTunes...subscribe today!

Cisco has released the latest version of its Visual Networking Index, forecasting among other things, that live video will increase 15x over the next 5 years to reach 13% of all global Internet video traffic by 2021. Cisco is forecasting video will account for 82% of global Internet traffic, in line with prior forecasts and far surpassing any other application type.

Cisco attributed the growth in live to “streaming of TV apps and personal live streaming on social networks.” Facebook Live has continued to grow in popularity, as has streaming live sports and events by various TV networks and rights-holders. As an example, the Ariana Grande benefit concert on Sunday drew more than 76 million views on Facebook Live.

continue reading on VideoNuze iQ

The 7th annual VideoNuze Online Video Advertising Summit in NYC is just one week away, next Wednesday, June 14th, in NYC. Over 400 executives from throughout the industry are already registered for this premier day of learning and networking.

The program is also now finalized, with 44 speakers on 13 sessions including keynote interviews, a fireside chat, panel discussions and presentations that cover the most important topics in the industry. The program is well-curated to optimize each session’s particular focus.

Among the highlights of the day:

- FreeWheel’s GM, Publisher Platform, James Rooke will kick off the day debuting key data from the company’s brand new Q1 ’17 Video Monetization Report. James will then moderate a panel discussing premium video’s central role in the industry.

- Morning keynote discussion with Troy Young, Global President, Hearst Digital Media exploring the company’s strategy to succeed in video.

- Afternoon keynote discussion with Brian Lesser, CEO, GroupM North America on the new rules of video advertising.

- Spotlight fireside chat with Jonathan Carson, President of Mic, a millennial-focused premium news provider which just raised over $21 million and is using video to drive its business.

- Panel discussions on topics including monetizing mobile video, thriving in the platform era, understanding how data investments are paying off, best practices in multiscreen, restoring trust and brand safety, exploring video’s innovations, digging into programmatic’s rise and much more.

- Networking, networking and more networking. Meet industry colleagues at breakfast, lunch, breaks, cocktails and more.

- Meeting 15 fantastic sponsors and learning about how their products and solutions are driving the market forward.

All of this in a single day - I hope to see you next Wednesday.

Learn more and register now!

Multi-screen video app platform provider You.i TV announced support for Roku’s SceneGraph 7.6 XML framework for building channels on its connected TV devices. FilmStruck, Turner Classic Movies’ SVOD service, which already used You.i TV, is the first content provider to take advantage of the new capability to power its Roku channel.

Last fall, You.i TV raised a $12 million Series B round led by Time Warner Investments, a sister entity to Turner.

continue reading

TV data provider Alphonso has raised $5.6 million, led by Manifest Investment Partners and including individual investors such as former TV executive Jeff Sagansky. Alphonso plans to use the funds to increase domestic and global distribution and ramp up hiring. Alphonso said it’s been profitable since 2014 and has been customer-funded.

Alphonso is among the companies that is using data to improve the impact and efficiency of TV advertising. The company has built its Alphonso TV Data Cloud by tracking all of the programming and ads that appear on 200+ broadcast and cable TV networks in the U.S. plus top OTT services. In addition, Alphonso has its automated content recognition (ACR) embedded in 40 million+ set-top boxes, smart TVs and smartphones that monitor and record what viewers are watching in real time.

continue reading